Google Introduces Gemini Omni for On-Brand Video Ads

Google has introduced Creative Drops, a new series that highlights AI-powered creative innovations and product breakthroughs. In its first drop, Asset Studio Product Manager Mindy Lin discussed Gemini Omni, a multimodal tool that enables users to create on-brand video ads. With Gemini Omni, users can transform images into full video ads for multiple channel placements.

The tool allows users to select their creative sources, describe their video with a text prompt, and refine the video storyboard scene-by-scene. Users can also upload strong reference material, such as product shots or backdrops, to ensure cohesive branding across different assets.

Gemini Omni is built with brand guidelines in mind, adhering to fonts, hex codes, logo rules, and visual style. The tool also ensures scene consistency across text, image, and video assets.