Google Jumps 50% Price Hike for TV Streamer 4K Amid Component Cost Increases

Google has increased the price of its TV Streamer 4K by 50% in the US, taking it from $100 to $150. This move comes as the company faces higher component costs, which is also affecting other Nest products. The new prices took effect on August 31.

The Google TV Streamer launched in 2024 and was a solid option at its original price. However, with the significant price hike, it's now much harder to justify the cost. For those looking for a more affordable alternative, the Walmart Onn 4K Pro offers similar features, including Google TV, for a lower price.

Google pointed to rising component costs as the reason behind the price increase. This is not an isolated issue, as manufacturers are dealing with higher DRAM and NAND prices across consumer electronics. The company has also raised prices on its latest Pixel devices.