Google Lets Users Import Memories into Gemini Chat Assistant

Google has begun allowing users to import their chat history from other AI platforms into Gemini, its conversational AI assistant. This move is seen as a significant shift in how AI assistants are perceived and used.

In an interview, Koray Kavukcuoglu, Google's Senior Vice President and Chief AI Architect, explained that the company views Gemini as an AI agent, not just a chatbot. This aligns with CEO Sundar Pichai's vision for the future of search, which involves agentic AI.

The process of importing memories from other chatbots is now available to users. Google's prompt guides users through the process, asking them to summarize their past conversations and preferences without using first-person pronouns or second-person pronouns.

This feature has significant implications for advertisers, as it allows Google to feed high-intent and personal user data into its advertising ecosystem. This can bypass signals lost to privacy regulations like Apple's App Tracking Transparency (ATT) framework.

However, consumer trust could become a major hurdle in the success of this feature. If users begin to realize that importing their private chat histories results in hyper-specific ads, they may be triggered into a privacy backlash.