Google Mandates Adult Product Labeling for Ecommerce Feeds

Google has updated its guidelines for sites containing explicit content to require ecommerce sites to label adult products in their feeds or markup.

This change affects product listings that appear in Google Shopping features, where merchants must now include the 'adult attribute' or 'hasAdultConsideration' structured data markup if their products are considered adult-oriented according to Google's policy.

The update aims to provide users with more accurate and relevant search results by distinguishing between adult and non-adult products. This change does not affect a site's visibility in organic web search results.