Google May Launch New Airline Service After Major Data Purchase

Rumors have emerged that tech giant Google may be launching its own airline service, dubbed 'Google Air', following a significant data purchase from Spirit Airlines.

The news comes after it was revealed that Spirit Airlines had sold $10 million worth of data to an unnamed buyer. While the details of what exactly is being purchased are unclear, industry insiders believe that this data could be used to inform the launch of Google Air.

The move would see Google enter the highly competitive airline market, where it faces stiff competition from established players such as American Airlines and Delta Air Lines.