Google Must Give UK Users Choice of Search Services, Says Competition Authority

The UK's Competition and Markets Authority (CMA) has published strengthened proposals that would require Google to provide users of Android phones and Chrome web browser in the United Kingdom with a choice of search services. Under these proposals, Google would have to present a choice screen when a user first uses an Android phone or opens Chrome, followed by a prompt each year to select a default provider.

The CMA is also considering allowing AI assistants to be included on the choice screen where they meet relevant criteria, including technical and security requirements. Additionally, any search provider that appears on the choice screen would be required to fairly attribute publisher content, enabling users to access source material and see where results have come from.

The CMA is inviting views on the proposals until October 9th and expects to make a final decision by the end of the year. Sarah Cardell, chief executive of the CMA, said: 'The way people search for information online is changing, with new services creating fresh opportunities for innovation and competition.'

The CMA designated Google as having strategic market status (SMS) in respect of its provision of general search and search advertising services in October 2025.