Google Pics Aims to Revolutionize AI-Generated Images with Granular Control

Google has released a new suite of creative design tools called Google Pics, aimed at making it easier for businesses to create professional-grade AI images. The tool is built around the Gemini and Nano Banana generative AI models, which allow users to tap on specific objects or text in an image and describe what they want to change.

This feature is designed to avoid the inconsistent results that chatbots often produce when generating marketing imagery. Google Pics is launching as both a standalone Workspace app and as an integration for Google Docs and Slides, with plans to roll out to Drive 'in the coming weeks.'

The tool allows users to generate images from scratch or select and edit individual objects within an image using descriptive prompts. It also lets users upscale images to 2K or 4K resolutions, crop images into formats for web, social media, print, or digital, and collaborate on designs by sharing them with friends and teammates.

Google Pics is now available for Workspace users on Business Standard, Business Plus, Enterprise Standard, and Enterprise Plus plans, Google AI Pro and Ultra personal plans, and the Google AI Pro for Education plan.