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Google Search Results Degrade Under New EU Rules

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GOOGL
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Google has made significant changes to its search results in compliance with the EU's Digital Markets Act, which it warns will degrade the quality of its service. The new format prioritizes price comparison sites over direct business listings, removing features like real-time prices.

The changes are a result of a $534 million fine for favoring Google's own services and a 60-day deadline to comply or face penalties.

Google reports a 30% drop in direct booking traffic to European businesses and user dissatisfaction with the new search experience. The changes currently only affect users in the EU.

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