Google Sets 1,000 Account Limit for Agency Merchant Center Links

Google has set a limit on the number of client Merchant Center accounts that can be linked to an agency account, a move that will help large retail portfolios plan their account management strategies more effectively. According to recent updates to Google's Merchant Center help documentation, an Agency Admin account can link up to 1,000 client Merchant Center accounts under a single login.

This development is significant for agencies managing multiple clients' accounts as it provides them with a clear target to aim for when developing their account management strategies. Previously, the limit was not documented anywhere, and agencies had to test or ask Google directly to determine how many accounts they could link.

Merchant Center for Agencies allows agency teams to manage, monitor, and optimize multiple merchant clients at scale from a centralized dashboard. The platform has been rolled out in the U.S. and Canada and is being expanded to other regions. With the new limit, agencies can plan their account structure, management practices, and overall account lifecycle management more effectively.