Google Slaps Mid-Range Pixel 10a with Unexpected $100 Price Hike

Google has raised the price of its mid-range Pixel 10a smartphone by $100 in the US. The base model, which originally launched for $499, now starts at $599. This increase brings the price of the 256GB variant to $699.

The reason behind this price hike is unclear, but rising memory and RAM costs are likely contributing factors. Google has not commented on the decision, but it's not surprising given the current market trends.

This move comes after Samsung raised prices for some Galaxy S26 variants just a day ago. The Pixel 10a itself didn't undergo significant changes compared to last year's model, with the same Tensor G4 processor and only minor upgrades like wireless charging and satellite connectivity.