Google Snags Spirit Airlines' Data in $10 Million Deal

Spirit Airlines' data is being sold to Google for $10 million. The data includes emails, internal communications, spreadsheets, transactions with customers, frequent flyer information, and human resources data on employees.

The airline's bankruptcy process has led to the sale of its remaining assets, including planes, equipment, and real estate.

Google confirmed it will not receive any personal information as part of the purchase. The data has been stripped of identifiable details, but it is still a significant amount of useful intelligence for improving Google's products and AI models.

The sale is unusual, as most bankrupt airlines are purchased whole by another airline, which then folds the bankrupt airline into their operations.