Google Stands Firm on Generative AI: No Special Effort Required
Google's John Mueller recently stated that there is nothing special to do for generative AI responses within Google Search. In a conversation on Bluesky, Mueller admitted that he didn't fully understand the question but still maintained his stance.
This view aligns with previous Google communication on the topic, which has consistently said that SEO (Search Engine Optimization) is the same as AEO (AI-Optimized or GEO).
Google's position contradicts Microsoft Bing, which has a different approach to AI optimization. The debate between these two companies has raised some interesting questions.