Google Tests Business Agent Chats Inside YouTube Ads
Google has launched a beta test for its Business Agent conversational shopping assistant inside YouTube ads. The feature allows viewers to ask detailed product questions and receive tailored guidance without leaving the video platform.
The beta, which is open only to retailers in the US, was announced by Google on September 16 as part of a holiday shopping update. Retailers can join the beta through a sign-up form, and once an eligible retailer signs up, their Business Agent will be embedded in their YouTube ads.
Business Agent answers shopping questions on behalf of a brand, similar to its functionality in Search. Inside a YouTube ad, the agent lets viewers research a product, ask follow-up questions, and receive guidance tailored to what they want, all within the ad.
The beta is limited, with Google not publishing eligibility criteria, pricing, or a date for wider availability. The feature aims to take viewers 'from inspired to purchase-ready.'