Google Tests Bypassing Side Panel in Product Listings

Google is testing a new feature in its search results that links product and shopping listings directly to merchant websites. This change was spotted by Brodie Clark, who posted about it on X and SERPalerts.

The traditional side panel with more details about the product will no longer appear when clicking on these listings. Instead, users will be taken directly to the product page on the merchant's website.

This test is an extension of a similar experiment conducted in Google Shopping last June. The change aims to simplify the shopping experience and potentially increase sales for merchants.