Google Tightens Ad Rules for Gambling and Games

Google has implemented stricter rules for advertisers in the gambling and games categories. The change affects all markets worldwide, as announced by Google back in June 2026. According to the updated policy, all gambling and games advertisers must demonstrate good policy health starting from September 14, 2026.

The requirement is an extension of measures introduced in March 2026, where Google started requiring advertisers in selected gambling markets to show a strong record of compliance before becoming eligible for certification. This new rule applies to every category covered by the Gambling and Games Policy.