Google Tightens AI Content Rules as Gemini Links Gain Tracking Clarity

Google has updated its guidelines for using AI-generated content by adding a manual fact-checking step. The new guidance requires sites to manually review and verify the accuracy of AI-generated content, including metadata such as titles, meta descriptions, structured data, and image alt text.

This change aims to address concerns that AI-generated content may not always be accurate or trustworthy. Google's documentation changelog notes that this update brings the page in line with presentations at developer events.

Meanwhile, Google's Gemini links are now showing UTM tags, which can help websites track referral attribution. However, it is unclear when Gemini adds these parameters and how they work.