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Google TV Streamer (4K) Price Hike Canceled Amid International Price Disparity

Guavy AI Editorial Team
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GOOGL
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The Google TV Streamer (4K) underwent an unexpected price increase on the official Google e-commerce site, Google Store, on September 11, 2026. The streaming device saw a sudden hike to an undisclosed price, but it was short-lived.

Just one day later, on September 12, 2026, the device returned to its original price of 16,000 yen (including tax). This cancellation of the price increase has raised questions about why it happened in the first place.

The Google TV Streamer (4K) is currently priced higher overseas, which may hint at future price increases for Japanese buyers. However, no official statement from Google has been made regarding this development.

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