Google Unveils Experimental Ad-Detection Tools to Aid Paid Media Teams
Google has introduced four new experimental ad-detection tools designed to provide additional metrics for paid media teams that buy and sell advertising. The tools, built into the Chrome User Experience Report framework (CrUX), aim to help these teams better assess audience advertising experiences.
The new CrUX ad metrics include 'Ad Count,' which averages the number of ads in view; 'Ad Density,' the average fraction of the viewport area occupied by ads; 'Ad Weight,' which refers to network use -- the resources consumed by ads measured in bytes -- and 'Ad Weight' (CPU use), measured in milliseconds.
According to Alex Cone, group product manager at Google Chrome, these new CrUX ad metrics provide a more complete picture of a user's experience on the web. They expand the aggregate data already publicly available in CrUX by reporting on four dimensions of a site's ad experience.
The new CrUX ad metrics are reported on the same dimensions and follow the same eligibility criteria as Google's existing Web measurements. Advertisers will see these metrics broken down by elements like device type (mobile vs. desktop) and connection speed (such as 4G, 5G, and Wi-Fi).