Google Updates Performance Max Documentation for Advertisers

Google has updated its Performance Max documentation in Google Ads, providing advertisers with more explicit guidance on how campaign controls, Search prioritization, budgets, assets, and landing-page expansion work.

The changes were first noted by Shauvik Kumar, who tweeted about the updates on X. He highlighted several key areas that have been revised, including Search & PMax Prioritization, New PMax Campaign Controls, PMax Budget Recommendations, and Final URL Expansion.

A comparison of the old and new documents reveals a significant overhaul, with many sections rewritten or reorganized. The updated documentation provides more detailed information on how advertisers can use campaign controls to refine their reach and improve ad performance.