Google Warns Against 'Hallucinating' AI-Generated Content
Google has updated its guidance on using generative AI content in search results. The company now advises website owners to manually fact-check and review all AI-generated content for accuracy before publishing.
The update was made due to the tendency of AI-generated content to 'hallucinate', or produce inaccuracies, which can lead to a loss of trust in the information presented.
Google's help documentation now includes the critical step of manual fact-checking and review of all AI-generated content. This is a significant change from previous guidance, as it highlights the importance of accuracy in online search results.
The update also notes that generative models don't retrieve facts, but rather predict a sequence of words based on their training data, which can lead to inaccuracies.