Google's AI Search Features Leave 68% of Brands Behind

Google's AI search features have reached billions of people every month, but 68% of brands are missing from AI recommendations altogether. To address this issue, Google is implementing new features that allow its AI to compare options, make decisions, and book appointments without requiring a visit to a website.

Congresswoman Caroline Dissaux, Business Development Lead for Search & Gemini at Google, will discuss these changes during an upcoming webinar. She will be joined by Bonnie White, Strategic Partnerships Manager at Adecco supporting Google on Google Business Profile partnerships, and Krystal Taing, VP of Solutions at Uberall.

The speakers will cover the 5 local marketing strategy fixes that brands need to implement in response to Google's AI changes. These fixes include ensuring that every location is ready across all of Google's AI updates, fixing the local signals that AI reads and uses to recommend locations, and plugging booking calendars into AI.