Alphabet Inc.’s Google has unveiled a major upgrade to its artificial intelligence world model, a move that could further disrupt the video game industry. The new version, called Genie 4, was introduced on Tuesday by Google’s DeepMind AI lab. It allows users to generate and explore realistic, real-time virtual environments using simple text prompts and navigate them with keyboard controls.
The technology takes a step beyond existing tools by enabling users to dynamically alter scenes as they unfold. For example, users can change the weather or add characters by typing instructions, making the virtual worlds more interactive and immersive.
This announcement comes amid growing concerns among investors about the impact of AI advancements on traditional video game companies. The previous iterations of Google’s world model have already caused significant volatility in the gaming sector’s stock prices.