Google's Next AI Updates Set Higher Bar for Local Signals

Google's AI search features are now reaching billions of people every month, but 68% of brands are missing from AI recommendations altogether. This is due to a specific set of local signals that Google can read, and most brands are only maintaining some of them.

Auditing these signals is crucial for local businesses as it will determine whether their locations get recommended or not. The upcoming AI search updates by Google will raise the bar on those signals again, making it even more important to ensure data accuracy and consistency across all locations.

A recent webinar, hosted by Search Engine Journal, discussed what Google's next AI updates change for local discovery and how 5 strategy fixes can get your locations recommended and booked. The webinar featured Caroline Dissaux from Google, Bonnie White from Adecco, Krystal Taing from Uberall, and Katie Morton from Search Engine Journal.

The speakers highlighted the importance of maintaining accurate data, content, and review signals across all locations. They also provided a first-hand look at Google's next AI updates and demonstrated how to audit every location yourself to know which signals AI is reading and which are missing.