GPU Prices Continue to Soar Amid VRAM Cost Increases

The current state of GPU prices is alarming, with many graphics cards from Nvidia and AMD experiencing significant price hikes since their release in January 2025. According to Tom's Hardware, the GeForce RTX 5090 has seen a staggering $2,289 (114.5%) increase in price, rising from its initial launch price of $1,999 to a current price of $4,288.

The lack of notable below-MSRP discounts during major sales events such as Black Friday or Prime Day has also contributed to the high prices. The tables provided by Tom's Hardware show that even the cheapest models are selling out quickly, resulting in higher prices every time new stock is released.

One factor contributing to these price hikes is the increasing cost of VRAM, which is used extensively in modern GPUs. This has led manufacturers to either reduce onboard VRAM allocations or increase production costs, both of which will be passed on to consumers. The current generation of GPUs shows no signs of decreasing in value anytime soon, with some models already holding their prices.

For those looking to buy a graphics card now, it's essential to consider what features are most important for your needs and budget. The next generation of GPUs is not expected until late 2027 or even 2028, so waiting may not save you any money in the long run.