Hallmark Brings Holiday Cheer to Disney Springs with New Pop-Up Shop
A Hallmark holiday pop-up shop will open at Disney Springs on October 7, bringing Christmas movie magic to Walt Disney World. The shop is tied to a new Hallmark Channel Christmas movie titled 'Holiday Ever After: A Disney World Wish Come True,' which stars Lacey Chabert and Travis Van Winkle. Scenes from the film were filmed at various locations throughout Walt Disney World, including Magic Kingdom, EPCOT, Disney's Hollywood Studios, and Disney Springs.
The Hallmark Holiday Pop-Up will be located in the Town Center area of Disney Springs and will offer guests a chance to shop merchandise inspired by the movie. The store will also carry Disney and Hallmark holiday greeting cards, gifts, Keepsake Ornaments, and other items. According to Debbie Hart, Vice President of Disney Springs, 'This holiday pop-up store offers guests a new way to celebrate the season, inspired by the magic of Disney storytelling and Hallmark's timeless traditions.'
The movie 'Holiday Ever After: A Disney World Wish Come True' premieres on November 28 at 8/7c on Hallmark Channel as part of its Countdown to Christmas. It will also be available to stream the next day on Hallmark+. Next holiday season, a new collection of Disney and Hallmark holiday products inspired by the film will be launched.