Hallmark Brings Holiday Cheer to Disney Springs with Pop-Up Store
Hallmark is opening a limited-time holiday pop-up store at Disney Springs this fall. The shop will feature a curated selection of merchandise inspired by an all-new Hallmark Channel original film, Holiday Ever After: A Disney World Wish Come True, which was filmed at Walt Disney World.
The pop-up will also offer Hallmark greeting cards, Keepsake Ornaments, and a variety of Disney-themed gifts. According to Stacey Howe, SVP of Brand Licensing at Hallmark, the shop extends the experience beyond the screen, giving fans a place to discover products and make holiday memories of their own.
The movie itself will premiere on the Hallmark Channel on November 28 at 8/7c, with next-day streaming available on Hallmark+. The pop-up store is set to open in early October 2026.