Hallmark Disney Movie Premieres with Exclusive Pop-Up Shop at Disney World
Walt Disney World is gearing up for the holiday season with a unique collaboration with Hallmark, marking the first-ever Hallmark Christmas movie filmed on location at the resort. The film, titled Holiday Ever After: A Disney World Wish Come True, is set to premiere on the Hallmark Channel on Saturday, November 28, 2026, at 8:00 PM ET, with streaming availability on Hallmark Plus starting November 29.
The movie follows Lindsey (Lacey Chabert) and her family as they visit Walt Disney World for Christmas, only to encounter Philip (Travis Van Winkle), a disastrous first date who is also on a family trip. As their paths cross, they discover unexpected commonalities, leading to a potential romantic twist thanks to some Disney magic.
To celebrate the film's release, a limited-time Hallmark Holiday Pop-Up shop will open at Disney Springs on October 7, 2026. The store will feature a variety of merchandise inspired by the movie, including a Loungefly mini-backpack, Minnie Mouse ear headband, Spirit Jerseys, kitchenware, and pajamas. The collection will also be available online and at select Walmart and Kohl’s locations starting October 1.
Hallmark has also debuted 17 new Disney Christmas tree ornaments nationwide. The pop-up shop's opening marks the beginning of Disney World's holiday season offerings, with other festive events and merchandise rolling out in November.