Hallmark Pop-Up Store Opens at Disney Springs Ahead of New Movie

A new Hallmark Holiday Pop-Up Store is set to open at Disney Springs on October 7, 2026, ahead of the release of the Hallmark Channel movie Holiday Ever After: A Disney World Wish Come True. The film, which was shot at Walt Disney World Resort, will premiere on November 28, 2026. The pop-up store will offer merchandise inspired by the movie, including greeting cards, ornaments, gifts, and gift wrap. Some of these items will also be available at select Hallmark Gold Crown stores, Hallmark.com, and other retailers next holiday season.

The movie follows Lindsey (Chabert) and her family as they visit Walt Disney World for Christmas. Complications arise when she discovers her disastrous first date, Philip (Van Winkle), is also there with his family. As their paths cross, they begin to find common ground, thanks to the magic of Walt Disney World. The film marks the first original movie collaboration between Disney and Hallmark.

Darren Abbott, Chief Brand Officer of Hallmark, highlighted the long-standing partnership between the two companies, noting that it dates back to the first greeting card featuring Mickey Mouse. The movie and pop-up store represent an expansion of this relationship, bringing together the best of both brands.

Fans who are not near Walt Disney World Resort can still find some movie-inspired products on the Hallmark website. The pop-up store at Disney Springs is expected to bring the holiday magic of the film to life for visitors.