Hard Rock Cafe and Coca-Cola Launch Global Music Competition for Emerging Artists

Hard Rock Cafe and Coca-Cola have launched Hard Rock Rising, a music competition for up-and-coming artists. The contest spans 34 countries and 64 Hard Rock Cafe locations, giving emerging musicians a chance to kickstart their careers.

The partnership between the two brands leverages Coke Studio's global platform and Hard Rock Cafe's extensive network of live music venues. Rob Rettberg, a multi-platinum, Grammy-nominated executive producer, leads the Coke Studio team behind this initiative.

Hard Rock Rising features a series of performances at participating cafes, with local fans voting to advance artists through each round. The grand prize winner will receive a recording session at Coke Studio, $10,000, and a performance at Hard Rock Orlando.