Hard Rock Cafe and Coca-Cola Unite for Global Music Competition

Hard Rock Cafe and Coca-Cola have joined forces to launch Hard Rock Rising, a global music competition for emerging artists. The contest spans 34 countries and 64 Hard Rock Cafes, giving musicians a chance to take their careers to the next level.

The competition has been in the works for over five decades, with breakthrough artists and legends performing at Hard Rock Cafes worldwide. Coca-Cola's Coke Studio L.A. Live has also provided a platform for musicians to showcase their talents.

Hard Rock Rising allows emerging artists to enter the contest through August 18. The grand prize winner will receive a recording session with Coke Studio, $10,000, and a performance at Hard Rock Orlando.

The competition unfolds as a series of performances at participating Cafes, with local fan votes advancing artists round by round. The Coke Studio team then selects the global winner, who will be announced on October 5.