Hard Rock Cafe and Coca-Cola Unite to Launch Global Music Competition

Hard Rock Cafe and Coca-Cola have partnered to launch Hard Rock Rising, a music competition for emerging artists. The contest spans 34 countries and 64 Hard Rock Cafe locations, providing a platform for singer-songwriters, bands, and DJs to kickstart their careers.

The two brands are joining forces to support up-and-coming musicians, building on the legacy of iconic performers who have graced Hard Rock Cafe stages over the past five decades. Coca-Cola's Coke Studio L.A. Live has also created a global platform for musicians.

Eligible artists can enter Hard Rock Rising by August 18th and compete for a grand prize that includes a Coke Studio recording session, $10,000, a performance at Hard Rock Orlando, and more.

The competition will unfold in a series of performances at participating cafes, where local fans will vote to advance the artists through rounds. The Coke Studio team will then select a winner from the remaining contestants.