Hard Rock Cafe Teams Up With Coca-Cola to Launch Global Music Competition

Hard Rock Cafe and Coca-Cola have launched Hard Rock Rising, a global music competition for emerging artists. The contest spans 34 countries and 64 Hard Rock Cafes, giving local talent a platform to shine.

The grand prize winner will receive a world-class recording session at Coke Studio L.A. Live, including flights and accommodation. They'll also get music distribution across all major streaming platforms, a performance at Hard Rock Orlando, a two-night stay at the Hard Rock Hotel Orlando with passes to Universal Studios & Islands of Adventure, $10,000 in cash, and an exclusive assortment of Marshall amplifiers and accessories.

Artist submissions are open now through August 18, with four live competition rounds running September 2, 9, 16, and 23. The global winner will be announced on October 5.