HCCB Appoints Siddhartha Shukla as New Head of Categories and Channel Marketing

Siddhartha Shukla has been appointed as the new Head of Categories and Channel Marketing at Hindustan Coca-Cola Beverages (HCCB), a position he will assume after nearly five years with the company.

In his previous role as Zonal Head - Sales Operations, West Zone, Shukla was responsible for sales operations across the region. With his extensive experience in digital strategy, business planning, and sales operations, Shukla is well-equipped to tackle his new mandate.

Shukla's background spans sales leadership, digital strategy, and business planning, with a focus on developing and executing growth initiatives across channels. His experience in the eB2B space will likely serve him well in this new role.