Home Credit Philippines Taps Ex-Google Executive as New CMO

Home Credit Philippines has appointed Gabriel 'Gabby' Roxas as its new Chief Marketing Officer, effective August 3, 2026. Roxas is a two-decade marketing veteran with experience at Google, Coca-Cola, Johnson & Johnson, and Procter & Gamble.

Roxas comes from Google, where he was Head of Marketing across the Philippines, Vietnam, and South Asia Frontier for a decade. As country marketing head, he led strategy and execution for both B2B and B2C campaigns, driving usage and engagement for Google's consumer products.

In his new role, Roxas will steer Home Credit's brand, customer engagement, and growth strategy as the company enters its next phase of expansion. He replaces Sheila Paul, who held the position for six years until her exit from the company in April this year.