Home Credit Philippines Taps Google Vet Gabby Roxas as New CMO

Home Credit Philippines has appointed Gabriel 'Gabby' Roxas as its new Chief Marketing Officer, effective August 3, 2026. Gabby brings over two decades of marketing and business leadership experience from top global organizations such as Google, Johnson & Johnson, Coca-Cola, and Procter & Gamble. He most recently served as the head of marketing for Google Vietnam, Philippines, and South Asia Frontier.

In his new role at Home Credit Philippines, Gabby will lead the company's marketing strategy, brand development, customer engagement, and growth initiatives. According to Gabby, 'Home Credit helps millions of Filipinos access opportunities that bring them closer to their goals and aspirations.' He expressed excitement about being part of an organization committed to creating customer-focused solutions through innovation.

Gabby will focus on strengthening the Home Credit brand and supporting its mission of bringing more Filipinos closer to their desired opportunities. As a seasoned marketing professional, Gabby is well-equipped to drive growth and expansion for the company.