Home Depot Taps Christine Foster as Retail Media Leader

The home improvement retail giant Home Depot has appointed Christine Foster as General Manager and VP of Orange Apron Media, effective September 8th. In her new role, Foster will oversee Home Depot's retail media business across over 2,300 stores and e-commerce platforms, including its managed-service and self-service offerings.

Foster joins Home Depot from Kroger Precision Marketing, where she led commercial strategy and operations. Her appointment marks a significant move for the company, which aims to leverage its vast network of physical stores and online presence to deliver targeted advertising to customers.