Howatson+Company Bolsters Client Leadership with Senior Hires

Howatson+Company has announced two senior hires as part of its new 'one team, two locations' operational model. The agency has appointed Sally Naylor and Kate Borda to bolster its client leadership capabilities.

Naylor brings 18 years of global account management experience to her role, having worked with major brands such as Uber, Samsung, Google, and adidas Originals. She previously served as head of Client Service at Rethink New York, where the agency achieved significant growth and was recognized as Independent Agency of the Year at Cannes in both 2024 and 2026.

Borda joins Howatson+Company with 13 years of industry experience, including leading financial services accounts at Ogilvy Australia for clients such as ING, TAL, and American Express. Her previous roles also include positions at AMV BBDO London and WCRS, where she worked on accounts like British Telecom and The Royal Navy and Marines.

Group Managing Director Renée Hyde said the new hires will be invaluable in maintaining high standards in client service. Naylor expressed her excitement to join Howatson+Company at a moment of real momentum and ambition, praising the agency's breadth of capability beyond traditional advertising and its talented team.