IBM CEO Arvind Krishna Leads the Charge in Generative AI Enterprise Adoption
IBM's chairman and CEO Arvind Krishna has led the company since April 2020, focusing on integrating generative AI into enterprise workflows. This approach differs from his rival companies' views, as he believes AI should fit within daily work processes such as coding, HR, and IT support.
In January 2026, IBM announced its generative AI book of business had passed $12.5 billion, with about four-fifths coming from consulting services. This shows clients are paying IBM to build working systems that incorporate AI.
Krishna's strategy is centered around the 'AI operating model,' which has four parts: Agents, Data, Automation, and Hybrid. He expects generative AI models to become interchangeable and for value to move to the platform layer handling governance and integration.