IBM Teams with Marafiq on Saudi Arabia's Digital Transformation Push

IBM has announced a collaboration with Marafiq, a leading integrated utility service provider in Saudi Arabia. The partnership aims to modernize enterprise service delivery and enhance employee experience through a unified ServiceNow platform.

The initiative will simplify how employees access and manage internal services, improving efficiency, visibility, and service delivery across the organization.

Marafiq is moving its existing service management environment to the ServiceNow AI Platform in Saudi Arabia. The collaboration comes as organizations in the Kingdom continue to accelerate digital transformation and modernize operating models.