Indian Mango Drink Brands Navigate Climate Volatility and Export Pressures

India's top mango drink brands are facing supply chain pressure due to climate volatility and reduced exports to West Asia. The three major brands, Maaza from Coca-Cola, Frooti from Parle Agro, and Slice from PepsiCo, control over 90% of the organized market but are vulnerable to disruptions in agricultural output and international trade.

The entire annual production requirement for mango drinks must be processed within a short three-month period between April and July. Unpredictable weather patterns have introduced variability in fruit quality, with fluctuations in sugar content and total yield becoming more frequent.

Reduced demand from West Asia has created an inventory surplus in India, temporarily lowering fruit procurement costs for domestic processors. However, this also underscores the fragility of relying on specific international trade corridors for sustained business growth.

To manage these risks, beverage giants are investing in diversified mango cultivar bases and sustainable agriculture initiatives with processing partners. Upgraded processing technology and equipment are being used to ensure consistent pulp quality despite external pressures on raw material availability.