Iris Clothings Brings Doreme Brand to Amazon Marketplace

Iris Clothings has expanded its reach by launching its kids wear brand Doreme on Amazon, giving it access to one of India's largest e-commerce marketplaces.

This move marks a significant shift towards an omnichannel approach for the company, which has traditionally relied heavily on physical retail and digital touchpoints such as FirstCry and its own website.

The partnership comes at a time when Iris Clothings is posting strong financial numbers, with a 53% year-on-year increase in net profit to Rs 4.01 crore in the first quarter of FY27, and an operating margin expansion to 17.1%

The company has also been investing in its manufacturing capabilities, including the commissioning of a new embroidery facility in Howrah earlier this year.