Jack Nimble Taps Cleo Wyrill as Strategy and Creative Director

Cleo Wyrill has been appointed as Strategy and Creative Director at Jack Nimble, a move aimed at strengthening the agency's ability to deliver culturally relevant creative work.

With over a decade of experience in leading strategy and creative direction for prominent brands such as Google, H&M, Meta, Square, Jaguar Land Rover, Afterpay, and Broadsheet Media, Wyrill will be responsible for working across Jack Nimble's client portfolio, integrating strategy, creative direction, and production from the inception of each project.

James McInnes, managing partner at Jack Nimble, praised Wyrill's ability to find 'the clear, human idea inside a complicated business or product problem', saying that she was 'a hybrid thinker' who could move comfortably between brand strategy, creative direction, and production.

'That's what makes Jack Nimble exciting to me, the ability to take strong thinking all the way through to making the work, without losing momentum or intent,' Wyrill said of her new role. 'I’m looking forward to helping the team solve complex problems with work that feels clear, relevant and human.'