Jio BlackRock Taps Meraj Hasan for Key Brand Role

Meraj Hasan has been appointed as the Head, JV Brand for India at Jio BlackRock, a joint venture between Reliance's Jio Financial Services and BlackRock.

Hasan previously worked with Reliance Jio during its foundational phase and was instrumental in establishing the brand as a dominant consumer entity in India. In his new role, he will be responsible for building a financial services brand that combines Jio's domestic consumer reach and scale with BlackRock's global investment management expertise.

With over two decades of experience in marketing, advertising, and brand strategy, Hasan has worked with major global and domestic enterprises, including Airtel, Tata Sky, Unilever, Procter & Gamble, Reckitt, Welspun Group, and the Dubai International Financial Centre (DIFC).

Hasan's mandate at Jio BlackRock includes brand architecture, go-to-market strategies, integrated communications, and agency ecosystem management. The appointment comes as the joint venture prepares to roll out its digital-first asset management offerings targeting India's evolving retail and institutional investment landscape.