JioStar Hires Marketing Veteran Geetanjali Jain for Sports Push

Geetanjali Jain has joined JioStar as director of sports marketing after a varied career spanning multiple industries. With stints at Procter & Gamble, Nykaa Fashion, Cure.fit, and Google under her belt, she brings a unique blend of brand-building expertise and performance marketing skills to the role.

Jain's most recent position was as senior brand manager on Oral-B at P&G, where she handled product development, communication, and packaging for the manual toothbrush portfolio in India. She also drove growth for P&G's digital beauty platforms through search and display strategy, delivering a 200% increase in revenue contribution from CRM.

Jain's earlier experience at Nykaa Fashion saw her lead retention marketing initiatives that lifted the three-month repeat rate by 33% and the six-month rate by 38%. She also engineered a 40% reduction in burn per order while pushing order values 1.8 times higher through a tiered coupon structure.

JioStar's decision to hire Jain reflects their need for marketers who can build consumer-first culture at scale, rather than just running campaigns. With her proven track record of delivering growth numbers and architecting retention systems, Jain is seen as the ideal candidate to meet this challenge.