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Klarna Takes Aim at Amex with Rewards Program for European Customers

Guavy AI Editorial Team
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AXP
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Klarna Group Plc is expanding its services to European customers with membership programs offering rewards and credit card-like benefits. The company's aim is to compete with established players like American Express Co.

The memberships will be available in various tiers, priced between £4.99 ($6.70) and £44.99 a month. This move is seen as an attempt by Klarna to challenge the market dominance of Amex in Europe.

The payments firm's new membership program will provide customers with benefits such as rewards and credit card-like features, potentially making it an attractive option for those seeking alternative financial services.

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