Lagan Shastri Appointed CEO of SLMG Beverages

SLMG Beverages, a Coca-Cola bottling partner, has appointed Lagan Shastri as its new chief executive officer. The appointment is effective August 10, 2026.

Lagan Shastri brings nearly three decades of experience to the role, having worked across the beverages, FMCG, and consumer products sectors. His career began at Hindustan Coca-Cola Beverages (HCCB) as a management trainee, where he spent around 20 years in various roles.

Shastri's extensive experience includes serving as executive director, market operations at HCCB, overseeing end-to-end market operations and co-leading the company's strategy. He later became managing director and CEO of DFM Foods before joining Reliance Consumer Products as a strategic advisor.

In his new role at SLMG Beverages, Shastri will oversee market operations, digital capabilities, manufacturing, supply chain, and customer partnerships. He will be based in the company's corporate office in Lucknow and report to the operational board.