Lagan Shastri Takes Helm as SLMG Beverages Pursues Global Ambitions

SLMG Beverages Private Limited has appointed Lagan Shastri as its Chief Executive Officer (CEO), effective August 10, 2026. This appointment marks a significant milestone for the company as it prepares to embark on its next phase of strategic growth and global expansion.

Lagan brings nearly three decades of deep commercial, operational, and general management experience across the beverages, FMCG, and consumer products sectors. He has a distinguished background in the Coca-Cola ecosystem, having spent over two decades with Hindustan Coca-Cola Beverages (HCCB) in various senior leadership roles.

As CEO, Lagan will lead SLMG Beverages by strengthening its market leadership, advancing digital capabilities, and fostering a culture of high performance. The company aims to become one of the world's most admired Coca-Cola bottling businesses, recognized globally for its innovation, execution, and long-term sustainability-driven performance.

The Board of Directors is fully committed to supporting Lagan as he scales up the company's people, manufacturing, digital, and supply chain capabilities. Under his leadership, SLMG Beverages will pursue its bold ambition of building an enterprise valued at US$10 billion while advancing its strategic aspiration to be recognized among the Top 10 Global Coca-Cola Bottlers.