Largest Media Accounts Still Up for Grabs Ahead of H2 Deadline

Coca-Cola and Transport for London (TfL) are among the biggest media accounts set to close in the second half of this year. Campaign, a leading industry publication, has released its status update on the largest media accounts still without a winner at this point in time.

Several major brands have been mentioned as potential clients for these lucrative contracts. While Coca-Cola and TfL are among the most high-profile ones, other notable names include McDonald's and the NHS. These accounts are expected to be allocated by the end of 2026, with several agencies vying for the business.

The decision on which agency will secure each account is still pending. However, it is expected that a winner will be announced in due course.