Local Businesses Struggle to Stay Visible Amidst Missing Listing Data
A study by RecensioAI reveals that many local businesses are invisible to both Google and AI search due to missing basic listing data. According to an analysis of 46,662 Google Business Profiles in the US and Netherlands, 15.3% have no website listed, 8.7% have no phone number on file, and 11.3% have no regular hours.
The study found that even if a business ranks well on Google, it can still be invisible when a customer asks an AI assistant for a recommendation. This is because AI assistants rely on the same underlying profile data as search engines to rank local businesses.
RecensioAI's founder, Dani Dettori, notes that small businesses deserve the same standards as large corporations when it comes to online presence. The study shows exactly where the gaps are and what it takes to close them.