Managed Services Help Nonprofits Maximize Salesforce Value

Nonprofits face significant pressure to maximize every pound spent on technology, including Salesforce. While the platform is crucial for fundraising, managing supporters, delivering services, and demonstrating impact, it requires ongoing expertise to get the most out of it.

This can be costly, as nonprofits must either hire a full-time Salesforce administrator or add the responsibility to an existing employee's role. Employing an administrator involves more than just salary, there are also employer costs, recruitment, onboarding, training, equipment, and management time. However, many nonprofits don't need a full-time administrator, with fluctuating demands that can be unpredictable.

Managed services offer a flexible alternative, providing access to Salesforce administrators, consultants, and developers for an agreed-upon monthly cost. This approach allows nonprofits to scale support up or down as needed, avoiding recruitment, training, and staff turnover costs. By paying only for the capacity required, organizations can reduce their expenses while getting more value from the platform.

The benefits of managed services extend beyond cost savings. They also provide a team with a range of expertise, including automation, development, integration, and data modeling. This breadth of knowledge is essential for nonprofits to maximize their Salesforce investment, as they can identify processes to automate, improve reporting, increase user adoption, address data quality, and introduce new capabilities.

Ultimately, the goal is not just to reduce costs but to create a Salesforce investment that gives more back to the organization. By leveraging managed services, nonprofits can focus on improving their platform, rather than just maintaining it, and free up resources for their mission.